Pinterest & Real Estate: Tips for Success

Pinterest is one of the hottest social media networks around! It’s also an amazing tool for marketing your real estate company. In case you haven’t heard of Pinterest, it is a social media network that allows users to share and discover interests. You pin an image to your board (a board meaning a collection of pins that usually have a common theme) and it saves your ideas.

People can re-pin a pin you post. Linking back to a website creates traffic with each re-pin. Creating the right boards is an essential part your Pinterest account. Think about boards that will both define your brand and engage your target market. Include everything from local pins from around your community to home improvement and, of course, your real estate blog.

Pinterest is also helpful to your real estate team as a way to draw potential clients to your website. Pin your listings with a link back to the website so that people know that their dream home is attainable.

Infographics typically get the most re-pins, just be sure to keep it Pinterest-friendly by using attractive fonts, bright colors and appropriate Pinterest sizing. Looking for some inspiration? Check out our Pinterest account HERE

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